We have striven to create an iPhone app that is both user-friendly and visually compelling. Lush graphics and easy-to-understand interfaces make the user experience a seductive delight. Within seconds visitors to a resort are diving into layers of information and media-rich content, discovering businesses that they might never have considered utilizing without the iPhone-mediated process of town and resort wireless exploration.

We are rapidly moving from an era in which businesses were clicked upon to one in which businesses are touched. Researchers at Apple have demonstrated that most iPhone users are no longer using Web browsing as a way to locate information, but are USING APPS! Given an app’s ability to maximize a wireless user’s experience within a small-screen environment, we can expect the era of TOUCH to grow and grow.

Visually compelling Main Menu

The resort app’s Main Menu features twelve major button choices, including Dining, Activities, Shopping, Real Estate, Nightlife, Specials, Kid Stuff, Lodging, The Arts, Health/Spa, Social and News/Blog. A secondary menu at screen bottom features Flights, Tip Calculator, Weather, Emer.#s, and more.

Wide Range of Exciting Sub-Menu Choices

Once a user touches a Main Menu button, he is instantly shown a wide range of choices under the heading he’s selected. For instance, touching the Activities button in the Telluride app, generates a scrolling list of Actitivites possibilities, ranging from 4X4 Jeep tours to Mountain Biking to Winter Fly Fishing and Yoga!

Instant Access to All Relevant Businesses

Selecting either “ALL” or a specific Activities choice, then reveals all of the businesses that cater to that particular activity. Platinum-level businesses display a thumbnail image and extra lines of descriptive text. Either way, users can quickly review all relevant businesses for any given area of interest.

Dive into the Business of Your Choice

In our example at left, the user has selected the “Telluride Helitrax” business, which offers helicopter ski tours for avid powder skiers who desire an exhilarating day of guaranteed fresh tracks! Users can access a full description of the business, plus can touch various buttons to instantly telephone the business, view its website, Email, see its location on a Google map, and access voice-over and video!

Picture Worth a Thousand Words

Extra images are just a flick away in the vertically-scrolling ad presentation. Platinum-level advertisers can upload up to eight images. They can also link to complementary voice-over and video files that can add additional rich-media impact to their overall business presentation. Compare this a few lines of text in a print publication!

Best Features of any Town/Resort APPs!

• Perhaps best of all, our authoring system grants merchants the 24/7 ability to create and tweak/update their ad to their hearts content
• Platinum-level advertisers can post Specials (e.g., “Free Appetizer with Cocktail today from 4 til 6!”). App users are “push notified” of every new posting.
• We also intend to allow resort and town APP users to declare “iPartyZones” (e.g., “Meet up at Honga’s for apres-ski bash at 4 today!!”)
• Additional features under development will allow users to post reviews of area businesses and upload their favorite resort/town photos